The stacked value proposition: how marketplaces can get value from competitive analysis

There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, is Porter’s Five Forces. This looks at five areas, supplier power, customer power, competitive rivalry, threat of substitutes and threat of new entrants. Companies using this approach consider the opportunities and threats across the five forces to give them aContinue reading “The stacked value proposition: how marketplaces can get value from competitive analysis”

Experience and the ecosystem – satisfaction is not enough

Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers buying and returning because of habits or by lack of choice ? Why are they not interested in more products ? They may enjoy the interaction with the marketplace and ultimately with the seller but did they gain anything elseContinue reading “Experience and the ecosystem – satisfaction is not enough”

Pick your side : three types of marketplaces

There are probably as many types of marketplaces as there are business models. There are also probably nearly as many classifications. They do, however, have one thing in common: the revenue involved is huge, often scaling to hundreds of millions of dollars. We find one helpful classification is into three main types by purpose: transactionalContinue reading “Pick your side : three types of marketplaces”