The stacked value proposition: how marketplaces can get value from competitive analysis

There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, is Porter’s Five Forces. This looks at five areas, supplier power, customer power, competitive rivalry, threat of substitutes and threat of new entrants. Companies using this approach consider the opportunities and threats across the five forces to give them aContinue reading “The stacked value proposition: how marketplaces can get value from competitive analysis”

Experience and the ecosystem – satisfaction is not enough

Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers buying and returning because of habits or by lack of choice ? Why are they not interested in more products ? They may enjoy the interaction with the marketplace and ultimately with the seller but did they gain anything elseContinue reading “Experience and the ecosystem – satisfaction is not enough”

Roundtable highlights – Marketplace features deepen as more customer embrace choice, value and convenience

Our May 19th research roundtable was designed to look at marketplace features and functions trends in the post-pandemic economy. Our guest, Divante, is a Warsaw-based global eCommerce solutions provider. As open source evangelists, Divante is able to harness a wide spectrum of tools and its 300+ experts have delivered over 1000 projects. Here are theContinue reading “Roundtable highlights – Marketplace features deepen as more customer embrace choice, value and convenience”