Category Archives: Interviews

Can distributors seize the Xaas opportunity?

Distributors play a vital role in keeping the lines between software publishers and hardware manufacturers and users operating smoothly. They can expedite response times, enhance a company’s reach and even create value-added packages. The Distributor market place has been doomed by many to disappear often, and it will continue to be doomed moving forward. But, they […]

Marketplace community engagement via Twitter – the Salesforce AppExchange way

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A picture can paint a thousand words, but what about a tweet? It is difficult to tell the whole story in just 280 characters. However, Salesforce’s AppExchange‘s Twitter account as a whole certainly gives a good overview of the marketplace and the associated ecosystem. The account is definitely one to follow. It’s engaging, and gives […]

Microsoft AppSource curates customer and partner experiences

Microsoft AppSource is a global marketplace containing thousands of business applications and services built by industry-leading software providers. You can think of AppSource as an app store for all Microsoft products, visible for all publicly on the internet. AppSource was launched by Microsoft in 2016 and Microsoft’s vision for AppSource is to be a central […]

Three takeaways from Coupa’s marketplace expansion into business spend management

There is a (relatively) new business acronym starting to gain traction around the world. Over the last three to five years, we have started to hear more about BSM, or business spend management. This is a term for software and processes used to manage procurement and business payments. This therefore covers any way that employees […]

Synertrade procurement marketplace shows modest progress

Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing and finance processes. In other words, its platform supports digital procurement and supplier relationship management, placing it firmly in the Supplier Risk and Performance Management category. It was founded in 1999 and headquartered in New York, where it maintains a […]

Salesforce AppExchange’s leverages customer reviews for enhanced human engagement

Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? We caught up with Leslie Tom, Senior Vice President, AppExchange Marketing at Salesforce to find how Salesforce has evolved over the many years of engaging with customers and partners in their marketplace.  Leslie, tell us more about AppExchange AppExchange is the world’s […]

Sage powers its partner-marketplace with customer centric experience design

Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is the third largest global supplier of enterprise software, behind Oracle and SAP, and the largest supplier to small businesses. We caught up with Juha Harkonen, VP Ecosystem and Marketplace Strategy, to find out more about Sage’s approach.  How long have you […]