Microsoft AppSource curates customer and partner experiences

Microsoft AppSource is a global marketplace containing thousands of business applications and services built by industry-leading software providers. You can think of AppSource as an app store for all Microsoft products, visible for all publicly on the internet. AppSource was launched by Microsoft in 2016 and Microsoft’s vision for AppSource is to be a centralContinue reading “Microsoft AppSource curates customer and partner experiences”

Pick your side : three types of marketplaces

There are probably as many types of marketplaces as there are business models. There are also probably nearly as many classifications. They do, however, have one thing in common: the revenue involved is huge, often scaling to hundreds of millions of dollars. We find one helpful classification is into three main types by purpose: transactionalContinue reading “Pick your side : three types of marketplaces”

Three takeaways from Coupa’s marketplace expansion into business spend management

There is a (relatively) new business acronym starting to gain traction around the world. Over the last three to five years, we have started to hear more about BSM, or business spend management. This is a term for software and processes used to manage procurement and business payments. This therefore covers any way that employeesContinue reading “Three takeaways from Coupa’s marketplace expansion into business spend management”

Synertrade procurement marketplace shows modest progress

Synertrade describes itself as a leading global provider of e-procurement software solutions to optimise purchasing and finance processes. In other words, its platform supports digital procurement and supplier relationship management, placing it firmly in the Supplier Risk and Performance Management category. It was founded in 1999 and headquartered in New York, where it maintains aContinue reading “Synertrade procurement marketplace shows modest progress”

How partner programs and marketplaces are converging

Partnerships, ecosystems, and marketplaces are on the rise. However, talking about partnerships and creating a genuine mutually beneficial relationship with another business are two very different things. Partnering strategists have been wrestling with this for decades.  Digital automation versus transformation For many, digitisation starts with automation of current workflows. Customer acquisition, product sourcing, service deliveryContinue reading “How partner programs and marketplaces are converging”

Salesforce AppExchange’s leverages customer reviews for enhanced human engagement

Do you know how partner marketing can effectively transact with customers via enterprise cloud Marketplaces? We caught up with Leslie Tom, Senior Vice President, AppExchange Marketing at Salesforce to find how Salesforce has evolved over the many years of engaging with customers and partners in their marketplace.  Leslie, tell us more about AppExchange AppExchange is the world’sContinue reading “Salesforce AppExchange’s leverages customer reviews for enhanced human engagement”

Accelerators and friction ahead for ISVs on marketplaces

Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and services.  In the last couple of years, we have seen the marketplace move towards the cloud and digital transformation which has been accelerated by the covid-19 pandemic. We will see that pace continue into 2021.  Working remotely has become evenContinue reading “Accelerators and friction ahead for ISVs on marketplaces”

Sage powers its partner-marketplace with customer centric experience design

Sage is a multinational software company headquartered in Newcastle-upon-Tyne, in the north of England. It is the third largest global supplier of enterprise software, behind Oracle and SAP, and the largest supplier to small businesses. We caught up with Juha Harkonen, VP Ecosystem and Marketplace Strategy, to find out more about Sage’s approach.  How long have youContinue reading “Sage powers its partner-marketplace with customer centric experience design”