Go-to-market models in the technology industry are highly adaptive. But this adaptiveness continues to be challenged by faster changes to customer expectations and buying patterns. Partner programmes are embracing marketplaces even as buyer sentiment is shifting. By combining our marketing, strategy, sales, industry analysis, research and coaching skills, we support clients in the technology ecosystem embrace better marketplace practices.


Bart van der Horst

Bart’s passion is for sales and business development in Software and related markets. Creating value in organisations by building partner networks and helping activate and grow those channels. Establishing alliances that can open up new markets and enable product marketing to position for new segments and or markets. And of course, internationalization is a fun challenge.


Dominique Vanhamme

Dominique Marketplace

Tying structured programs as a backbone towards business growth has been Dominique’s recipe for success. He also used his channel and strategic experiences to ensure go-to-market expansion and optimization in various technology areas.  His alliances and marketing models also included the net new creation of several partner programs to encompass direct, indirect and online sales. More ? here !



Dorthe Hietala

Dorthe Marketplace

Dorthe’s passion is aligning sales and marketing within software organizations. She has extensive experience in driving sales through cost-effective demand generation strategies, customer retention and through strategic partnerships, either strategic alliances or selling through an indirect sales channel. She has worked both on the vendor and partner side and have experience from most kinds of channel partners (Value Added Distributors, System Integrators, Resellers, ISVs etc.) 



Puni Rajah

Puni MarketplacePuni built her reputation for fact-based decision support as a business analyst at Deloitte. Since then, she has conducted IT consumption, management and sales research in Europe and Asia Pacific theatres.  Puni is expert at understanding enterprise software and services use and buying behaviour, and coaches subject matter experts to be more discoverable when customers have specific needs.